eBay Company Case

Background The eBay Company has been in existence for 18 years. The company provides an online marketing platform for used, refurbished and new products across the globe. Besides, the company offers the online money transfer service called the PayPal.Advertising We will write a custom essay sample on eBay Company Case specifically for you for only $16.05 $11/page Learn More Due to stiff competition from other online marketing companies, the growth of eBay has been unsteady since 2007. At present, eBay wishes to reclaim its lost glory as the market leader. Specifically, the company’s C.E.O Mr. Donahoe is facing the dilemma of balancing expansion and sustainability as more competitors penetrate the online marketing industry. Recommendations The first recommendation is to adopt an operation efficiency strategy to reduce cost of running the company so as to increase the net profit. Secondly, the eBay company should adopt consumer centricity strategies to tailor its products to the preference of consumers. Thirdly, the company should carry out content development and intense advertisement in the media to create awareness of its new products. Finally, the company should create a dynamic and functional team within its expansion structure to ensure sustainability of the gains made. Basis for the recommendations Operation efficiency Operational efficiency and market niche provide an indication of how well the company manages its resources, that is, how well it employs its assets to generate sales and income. It also shows the level of activity of the corporation as indicated by the turnover ratios. The level of activity for the eBay has remained relatively stable despite the threat of competition, and constant change of taste and preference. In order to stay afloat, the company should streamline its operational costs and introduce freelance marketers paid on a commission. These marketers will operate from their homes to save the comp any’s daily expenses of running its business from a central point (Aaker 31). Through implementing this proposal, the company will reduce its wage bill and seal cost loop holes. Consumer Centricity Properly designed online marketing and product distribution management facilitate the success and sustainability in online marketing. To increase credibility and maintain professionalism, the current channels of reaching the consumers at eBay should be tailored to encompass processes and features that flawlessly facilitate a healthy and a lifetime relationship between the business and its clients.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The new development elements that the eBay company should incorporate include trust, liability acceptance, distribution, fair retribution process, and passing accurate information to target audience to restore confidence within these networks. This strategy will ensure that the business is sustainable. As opined by Kotler (2007), the desired awareness created in the online platform and different distribution packages is essential in sustaining online trade. For instance, the safety and security of the customer over the cyberspace trading platform have become such an important issue in determining consumer behavior (Kotler 29). Thus, introduction of a Secure Online Shopping System (SOSS) is vital towards survival of the eBay business. Secure online shopping system is a platform where consumers are able to make orders on a particular product and make payments using their credit cards. Introducing the modified SOSS platform at the eBay company will ensure the safety and security of clients interested in the company’s product. Functional team Essentially, the success of e-marketing depends on proper alignment of a functional team that is responsible for the creation of flexible and quantifiable measurement tracking tools fo r reviewing results periodically. Reflectively, the eBay company should introduce a functional team with the essential knowledge in social media and tools used in marketing via the Internet. Besides quality in service, delivery and customer satisfaction depend on the support team as indicated in the distribution channel of its competitors’ online marketing segment. Therefore, customer retention is achievable through the creation of reliable, informed, and passionate support team at eBay (Kotler and Gary 12). In addition, the plan should include a monitoring matrix that maps out potential competitors and identifies online weaknesses and strengths of the eBay clients. Moreover, the reporting criteria for the eBay business should reflect the success of marketing calendar and set periodic targets (Koufaris 216). Creation of content and advertisement Creation of content is extremely essential when dealing with internet marketing communication within the industry that eBay operates in. It is necessary to determine the online behavior of the target market before selecting the best channel for internet marketing at the eBay to minimize the issue of changed consumer preference. The new content at the eBay should be given time to enhance its online presence by constantly updating information on current product trends (Kotler and Gary 9).Advertising We will write a custom essay sample on eBay Company Case specifically for you for only $16.05 $11/page Learn More Essentially, success of brand and product management depends on a proper alignment of a functional idea into the creation of flexible, involuntary, and quantifiable measurement of perception among the target audience. The eBay company should realize that promotion of its products is not merely an advertising function. It should come up with both advertising campaigns and promotional strategy that is defined by the nature of the market, the size of the market, and the preference s of its customers (Koufaris 216). Alternatives, risks, and assumptions The main alternative was to adopt a highly structured and broad differentiation strategy in designing market segmentation policies.This alternative was not suggested since it aims at establishing the broadest possible mechanism for optimizing returns in the same way as the operation efficiency strategy. The risk may be the inability to dwell on specific features which make the eBay’s products unique and appealing to target clients since consumer preferences in this industry are unpredictable. Works Cited Aaker, Don. Building strong brands. New York: The Free Press, 2006. Print. Kotler, Paul. Marketing management: Analysis, planning, implementation and control. New Jersey: Prentice-Hall, Englewood Cliffs, 2007. Print. Kotler, Philip A. Gary. Marketing: an introduction, New York, NY: Pearson, 2013. Print. Koufaris, Michael. â€Å"Applying the technology acceptance model and flow theory to Online consumer behavior.† Information System ResearchJournal 3.2 (2002): 205-223. Print. This essay on eBay Company Case was written and submitted by user Carolina Glover to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Public Speaking Informative Essays

Public Speaking Informative Essays Public Speaking Informative Essay Public Speaking Informative Essay Essay Topic: Informative Public Speaking Informative Speech Outline SPE 102, January 8th 2009 TITLE: Obtaining a 4 year degree through Burlington County College GENERAL PURPOSE: To inform my audience of different methods they can use to obtain a four year degree through Burlington County College. SPECIFIC PURPOSE: Burlington County College offers many opportunities for advancement whether it is a stepping stone to a 4 year college, an entry into an accredited program through guarantee transfer, or the ever expanding bachelor degree completion program at Burlington County College. INTRODUCTION I attended Rutgers for a year. I was also actively involved in Air Force ROTC (Reserve Officer Training Corps) for those two semesters. I maintained a respectable GPA and made quite a few friends. With that being said, I’m sure some of you are thinking â€Å"well then why is he standing up in front of a class at BCC right now then? † The honest truth is because I was not well informed on the different degree seeking programs offered here at Burlington County College so that’s what I am here to discuss with you today. Burlington County College offers many opportunities for advancement whether it is a stepping stone to a 4 year college, an entry into an accredited program through guarantee transfer, or the ever expanding bachelor degree completion program at the college. If you have the determination, Burlington County College can get you there. BODY I. Some students prefer to use BCC as a stepping stone to four year institutions. 1. There is a significant cost difference when attending a community college and a four year institution. . According to collegeboard. com, the most up to date source on college related material, the average surcharge for full time, out-of-state students tuition at a public four year institution is $10,867 per year. b. According to Burlington County College, the most up to date tuition pricing chart states an in-county student pays $96. 50 per credit hour or the equivalent of $1,351 for full time status, assuming the student is taking 14 credits. c. Without consideration of other fees and expenses related to attending a four year institution, the average student can expect to save an excess of $9,500 a year on credits alone by attending Burlington County College. 2. Many four year degree programs follow a generic outline of four semesters of core classes and four semesters of classes geared towards the appropriate major. a. With this four and four design, students can seamlessly transfer credits and still be on track for the same graduation date of someone that attended the four year institution from the start. . Another reason to consider doing the first four semesters at a community college is the classroom design. A student could expect to have an excess of 300 people in a lecture at a large four year institution where as Burlington County College lectured classes hold a max capacity of around 80 students. 3. Many Students coming out of high school are still undecided on their major or may switch majors during their college c areer. According to Louie Bottaro, an academic advisor for the college of liberal arts at Oregon State University, about 80% of students who start college will switch their major at least once. a. By attending a 2 year institution, a student has the capability to switch their major with little or no impact on future ambitions with regards to graduation. b. By giving a student the opportunity to freely change their major with little impact, they are given a longer opportunity to mature and make career decisions that could affect them for the rest of their lives II. A unique opportunity that some 2 year college’s offer, including Burlington County College, is a program called the guarantee transfer program. This program is designed to place students that meet certain criteria into a particular four year institution for a seamless, uninterrupted flow for obtaining their four year degree. 1. For some students attending college, high school grades may be an issue for admittance into some four year institutions. a. Many accredited four year institutions require a certain standard in which their prospective students must meet. For some, these standards include a particular GPA, or Grade Point Average, in which they may not comply with by the end of their high school career. The guarantee transfer program gives the prospective student the ability to enter a program they may have been previously ineligible for, assuming they meet all criteria for that program. b. By establishing criteria for admittance into these programs, a student is able to clearly establish their baseline and thus set themselves up for success early on. 2. Not only does the program give the student the opportunity to enter programs they may have been previously ineligible for, it gives them the same opportunity to graduate with in the same time frame of a student who attended all four years at the same institution, but for a fraction of the cost. a. As stated earlier, tuition rates amongst community colleges and four year colleges are substantially different. By entering the guaranteed transfer program, a student could expect to save an average of over $19,000 by attending the first two years at a community college. b. In doing so, if a student desired to work they could continue to do so at their current place of employment (assuming they had one). By continuing to work it gives students a couple more years to save so the financial burden isn’t as great. 3. For Some students, the thought of entering college could send them into panic mode. a. By entering a two year institution knowing you have the same opportunities as an individual who entered a four year institution direct out of high school, a two year institution could help with the transition phase from high school to college without the initial huge lifestyle adjustment. b. You know the expectations you have to work towards in order to achieve your goals and in doing so, you can eliminate the interruptions that many students face regarding their first year of college when attending a four year university. III. Another unique opportunity that BCC students have is bachelor degree competition programs at BCC. The bachelor degree completion programs allow students to not only obtain their bachelors degree at BCC but it allows them to do it at a fraction of the cost of attending the particular school in which it is hosted through. 1. Perhaps the best feature in regards to the bachelor degree completion program is the savings the student can expect to see by doing so. These savings come not only in cost per credit hour but these savings can be attributed to other situations as well. a. Many college students are strapped for cash as it is so they tend to find places to save. One of the most expensive luxuries in life is having a place to stay that puts a roof over your head. By attending one of the BCC bachelor’s degree completion programs, a student is usually able to stay within their current living situation whether it is with their parents, guardians, or an apartment they share with friends. b. If a student were to stay on campus at a four year institution, they could expect to pay an average of $7,748 a year on room and board alone according collegeboard. om for the 2008-2009 school year. 2. In saving money with the bachelor’s degree completion program, a student could also expect to save a considerable amount of time in travel. Most bachelor degree completion program centers can be found on either the Mt. Laurel campus or the Willingboro campus. By centrally locating these degree completion centers a student is able to spend considerably much les s time traveling thus allowing for more time studying. 3. By attending one of the bachelor degree programs at BCC, it gives you the opportunity to earn the same degree that an individual would earn that actually attended that school on campus. a. The degree you earn is a degree direct from the college in which you earned it from. It does not note anywhere that the degree was completed at BCC and the certificate holds no less value then one of someone who obtained theirs from attending on that specific college’s campus. b. Along with obtaining the same degree, you have the opportunity to earn it in the same amount of time as someone that would have earned it the CONCLUSION So whether you just need Burlington County College as a stepping stone for your future or you have intentions of utilizing their guarantee transfer or bachelor degree completion program, Burlington County College can help get you there. If I had the opportunity to start all over again, you can guarantee Burlington County College would have been my first stop. Visual aid: Hand Out

Poetry of the World War I Essay Example | Topics and Well Written Essays - 6750 words

Poetry of the World War I - Essay Example The men’s poetry that is more prevalent and has come to play the dominant role in the view offered about World War I. Part of this reason is that a considerable part of the 500 odd poems that have been written by women as surmised by Khan have not formed a part of the body of mainstream poetry. The poetry of the World War I is especially significant because of the new poetic form that arose – trench poetry. These poems were written in stark, simple rhyme, not mincing words in portraying what the war was really like. Therefore these poems served to bely the existing notions of patriotism linked with war and cast doubts upon the notion that war was necessary in order to restore man’s faith in God. Such large scale and destruction could scarcely be justified as a godly act, neither could the deaths of so many soldiers be said to have occurred for a cause that justified those deaths. Therefore, trench poetry represents a landmark in English poetry – it led to the emergence of a new realistic form of poetry that was quite different from the romantic, flowery idealistic kind of poetry that existed before the War. It may also be argued that Georgian poetry set the foundations for the emergence of trench poetry, with its emphasis on reporting only what was actually seen with the eyes.

Negotiation skill and conlfict Assignment Example | Topics and Well Written Essays - 500 words

Negotiation skill and conlfict - Assignment Example While negotiating, instead of using no one should yes, in order to develop better understanding with the other person. The third tip focus on the power of words. It has been said that words such as But, If, No, Or, Should, Could, create barrier between the two. Therefore, while negotiating words such as Yes, And, Let’s must be used. This video focuses on conflict and pathways for resolving conflict. Most people prefer to avoid conflict, other get sick or go on stress leave. The most common problem while dealing with conflict is denial that often extends the conflicts for weeks, months, and in some cases even years. It has been said that some people assume conflict as warfare, dead bodies, and blood on the streets. The correct definition of conflict has been provided which states as, â€Å"Conflict exists when one person has a need of another and that need is not being met†. In order to manage conflict, first the need should be expressed. Second, it must be sought if the need can be met or not. In case the need is not met and the person is afraid of negotiating for it then it leads to silent treatment, gossiping, backstabbing, shouting, and getting angry and aggressive. Therefore, stating in simple words, the resolution starts with expressing the need and negotiating the need without being afraid or nervo us. Quite often, conflict cost a lot to employers. As mentioned in the video, in the U.S. alone, conflicts causes employers $1 billion each year. Conflicts results due to difference in perspective or opinion, limited resources, and miscommunication. In order to control conflict, one needs to be aware enough regarding own self and others as well. Assertiveness refers to being aware of own self whereas for understanding others cooperativeness is required. There five styles that help in managing conflict. They include competing, avoiding, compromising, collaborating, accommodating. One can choose appropriate style for

Consumer Law Case Study Example | Topics and Well Written Essays - 2000 words

Consumer Law - Case Study Example Judges are confined to the law made by the parliament they are to interpret the law according to the context of the case and decide keeping the spirit of the statute Law intact. Since statue law is precise and fundamental it cannot see the roots of the case, therefore the judge made law makes these gaps in deciding the cases in the interest of justice. Consumer law in UK is of 30 years old. It developed as the years passed on. It is now having substantial number of Acts and Regulations to provide the justice to the consumers. Due to the electronic revolution and increased competition and improved marketing system the consumers face a lot of hardships and are subjected to cheating and undue inducements. To protect them from these hardships the consumer laws are expanded to meet requirements. These consumer laws are made so simple and so logical that there is no ambiguity in understanding these laws even by a common man. And the relief it provides is as that what a man of ordinary prudence think with regard to the trader and what he feels just and reasonable. If any trader gives a wrong goods than what you ordered a common man says the price of such goods need not be paid. This is exactly what consumer law also says. Still the knowledge of consumer law is important since it gives more than what customer thinks deserved to get from a trader. In the above example a person without any legal knowledge thinks he need not pay for the product but consumer law says more that he deserves an extra amount from the trader as compensation. Consumer law protects the customers from the negligence, irresponsibility and wrong doings by the traders and there by makes consumers suffer. When can we say that the trader is at fault We can say that they at fault when they do not follow the law relating to the trade and they do not pay adequate attention to the consumer's needs and when they follow the unfair trade practices to gain undue profits at the cost of consumers etc. There are statues and laws made to regulate the trade such laws are Sale of Goods Act 1979 (as am emended), Supply of Goods and Services Act 1982. Other laws which are also known as consumer laws and which the consumer shall have a minimum and basic knowledge about them to safeguard themselves. These laws will be discussed later in this issue. These statues lay down principles that the traders should follow and all the traders are to abide by this law. Sale of goods Act prescribes certain conditions that good sold shall comply such as quality, quantity, tim e etc to the satisfaction of the consumers. Sale of goods act is also a contract which mutual agreement between the customer and the trader. The trader is bound to supply the agreed quality, quantity within the agreed period of time. Simultaneously the customer is also bound to pay the amount as agreed once the trader performs his part of agreement. If any defect in the product is made known to the customer and the customer agrees to buy with the defect then later he cannot take shelter of defect in the goods and pray for compensation or exempted from payment of the price. The burden of proof of the trader's failure or wrong is always lies on the customer except in specific condition such as where the trader gives guarantee of the goods of its life and the product does not lost for the guartee time in this condition it is the trader to prove that the product has fulfilled its guaranteed period etc. In every

Cadburys Business Functions

Cadburys Business Functions Within every company there are organisational functions. I am going to investigate the main functions of the famous chocolate company Cadbury. Cadbury is a very successful business and have over 70,000 employees working for them. For Cadbury to remain a successful business it has to maintain some structure and business functions to be able to meet their aims and objectives. Throughout my findings of Cadbury the main activities of the following areas are what help and maintain the objectives that have been set by the business and allow Cadbury to continue to have a success an reach their aims. The production department is the department that produce the products. The department has to be in control of the turnaround of the production. When producing a product, materials and labour values are added so that the products can meet customers needs. The production team need to have a high maintained system to be able to provide, produce and reduce the amount of food waste within Cadbury. You would find that the production team in Cadbury would be concerned with the following issues: Cost of production The condition of the means of production Keeping production going Health and safety Keeping employees motivated Keeping up to date with technology Satisfying the requirements of customers Maximising the use of plant Minimising the waste of materials Finance: The finance department is the department that controls and deals with the money. The finance department are responsible for keeping all financial records and documentations of money that comes in and out of the business. The finance team are responsible for submitting tax reports and company registration. Once HR have agreed the salaries and bonuses that the staff at Cadbury are entitled to they then would issue all wages and preform the relevant tax reductions or national insurance contributions. The finance department control all giving budgets to each department, this is set in place so each department can achieve their objectives and do not waste money. Managers see these budgets and compare the sales and targets that had been met and the finance department then make plans for the future that will help the business to achieve its objectives. Human Resources One of the key roles of this department is the ability to keep everyone happy; they are concerned with the welfare of the staff, people whom come in contact with the company and welfare of the business by following employment laws and ensuring health and safety. When you have happy staff you have motivated staff and this helps to achieve the objectives. HR is also responsible for all training that has to be taken to ensure the company are up to date with the way the company functions and that all health and safety is being met. HR department employ and deploy staff as they would be fully trained in ethical issues and again the employment laws and ensure the equal opportunity procedures are in place and being followed, this avoids any law suits and trade union issues. Administration and IT The administration department within Cadbury are the department that provide support to all other departments within the organisation, they create a working order, which provides routine and functions smoothly. This support could be invoicing, photocopying, letter writing, posting the mail, collecting the post and distributing it correctly throughout the departments, attending meetings and taking minutes and then typing them up, keeping records of relevant information on the business, maintaining the computer systems, software, the security of the systems and the building and security and cleaning. Marketing and sales Marketing is the department that identifies the customers needs by carrying out marketing research alongside the research and development department, they develop the right products and promotions that need to be focused on within the needs and requirements of products requested by the companys customers and this helps to increase profit and keep the sales teams achieving their targets and objectives. To achieve the companys objectives the marketing team must get 4 main areas right: Products they must identify what is suitable for the target market, what brings total satisfaction to the customers, what customers would like them to produce, what is selling the most or what could do with some extra support due to low sales. Price- They must investigate the going rates or other suppliers to assure they dont overprice or under-price a product. Place- To identify where and what areas are selling certain product this would benefit the production team as they could work a system out to avoid waste and additional losses. Promotion-To identify where and when to promote a product, for example if a Christmas limited addition product became available, it would be irrelevant to advertise or promote this product in February. The above 4 areas help Cadbury to achieve at least 2 of their objectives: to be the number one product in a given market maximising profit Research and development Within the research and development department is where the staff at Cadbury investigates new products and try and improve the sales of existing products, this would involve going out and using different research mythologies, the staff in this area would perform surveys, experimental research and even observational research. They would examining competitors and try and find a gap in the market for any new product. The research and development department have to work very closely to marketing and productions to be able to achieve the right results to turn the findings of the research into useful products that will help Cadbury to achieve their objectives. Customer services The customer services department is to assure the customers are 100% happy with the products and services that Cadbury provide; within in this department they deal with customers questions and concerns. This department will help to gain a customers trust back if an unfortunate error has occurred. Having un-happy customers can affect Cadbury objectives, and having well trained professional staff to assist in certain areas of customer services can help promote and regain customers trust, to be able to meet the objectives. The managers This would be the people who wants order, control they love structure and high performance they like everything to be out into its place, unlike the technician who strives off of detail and knowledge and how to perform the task, the manager loves the order and they want everything to be done in a manner that gives consistency. The Entrepreneur This would be the person inside of you that strives for the business, dreams and focuses on the business becoming bigger and more known to the world. Sometimes you would find that the technicians and the manager seem to take over and forget about the person striving to make the business more of a success, to provide them with more jobs that can resolved or more jobs to organise, going out there to market the business, to make a business a really great business, you have to allow the dreamer to dream, you have to be able to work on your business not just in your business. As you can see from my examples above the manager and the technician work in the business and the entrepreneur works for the business. Each person has relevant tasks so that the objectives can be solved so the aims can be achieved Business Objectives of Cadbury and how they relate to the stakeholders Cadbury aims and Objectives Cadbury aims are what they want to achieve in the long run, and objectives are used to high light how those aims are going to be achieved. Objectives can be in a form of targets and challenges for the business to achieve the aims. Cadbury aims are to: Maximise profit To be the number one product in a given market To maximise sales To grow To operate in a wide range of markets Have a good reputation To provide freedom for workers to express themselves and suggest ideas to help the business Achieve best possible financial return on capital Boost or maintain share market values Cadbury use aims and objectives as they are the foundation for decision making within the company. It provides long term thinking its measurable and controlling and it motivates and inspires workers and employees, its direct, it focuses on efforts and unifies the company and most importantly it communicates with shareholders and employers regarding the businesses future. Cadbury use the S.M.A.R.T objective method to set their short term objectives. These objectives have to be set for the business, products or services. Specific The objectives should specify what Cadbury want to achieve, for example they may want to achieve a 3% market share in 12 months. Measurable The objectives should specify how you are going to measure whether you are achieving the objective. For Example a 3% market share over 12 months means that each month market share targets can be measured. Achievable The Objective must be achievable and attainable. For example Is the 3% objective for the 12 months achievable? Does Cadbury have the resources, man power and finances to achieve it? Realistic Can the objectives realistically be achieved with the resources you have? For example: Is the 3% objective over a 12 month period realistic or does the company need longer? Does the company have the skills and resources to achieve this over the time period set. Timely When do you want to achieve the set objectives? Without a timescale it is difficult to set dates for the achievement of key tasks and milestones. For Example: In our company have set themselves a period of 12 moths to achieve the 3% market share. Stakeholders A stakeholder is a person or an organisation that takes interest into a business and are there for effected by the way that it may be run; this would be in the areas of success and failure. Stakeholders can be people within the business or outside of the business; the different types of stakeholders can hold different views and can affect the way the owner wants to conduct the business which can affect the aims and objectives. I am going to give some examples on stakeholders and how they can affect the aims and objectives of Cadbury. Workers/employees To be able to give the workers/employees a sense of ownership the company must keep them up to date with what is going on with the business; this helps to improve performances and motivates the employees. The workers/employees are main stakeholders in the business because their motivation and happiness keeps the performance of the business running smooth and relies on them for the business to survive. Employees at Cadbury are called internal stakeholders; Cadbury have meetings to inform colleges about any changes and hear their views on the running of the company. Cadbury use research skills to find out if the employees are 100% satisfied or to enquire how they feel within the company. They provide the employees with newsletters and access to forums and account information to keep them informed with what is going on. This helps Cadbury to achieve their aims and objectives as it keeps the staff motivated and satisfied that they know what is happening within the company, if this did no t happen then employees would feel confused and this would affect their skills to perform the tasks. For example: if Cadbury was to introduce a new machine to make the work more efficient and faster, then the employees will require training as soon as possible to ensure that the production will run smoothly and effectively. If this was not done you would find that the employees would be stresses from trying to learn the machine themselves, errors could lead to faulty equipment and the company could lose profit due to the fact the employee was either slow or made an error as he was never given training. This would also make the employee feel very disappointed and could lead them to feel they were not doing their job correctly. In a worse situation the employee could have an accident on that machine, which could lead to a law suit. An employee to a Cadbury would want to achieve the best possible results, to gain profit and ensure the Cadbury is a success so it could continue to provide an income, if Cadbury was to collapse then the employee would then be affected as they would have to seek further employment. Customers A customer who is interested or purchases a product that Cadbury provided, also become stakeholders. Customers are external stakeholders of Cadbury which does not directly link them with the company, but have a major part of helping Cadbury meet their aims and objectives, without customers none of the aims could be met and Cadbury SMART objective method could not possibly be met and the business would just collapse. Cadbury customers are mainly interested in the price of the product and the hygiene of the factories and the machinery. Managers Managers have a key part in Cadbury as a stakeholder as they are interested how the business is run and how the employees are being motivated, to achieve the targets set by the company; they are interested in the control of the company, salaries and bonuses that could help them to influence the staff to perform the relevant objectives. The managers have a fear of loss profit as they want job security as it would be hard for them to find another job especially if the company have to re-locate or stop producing. Owners Owners are also stakeholders and these are the people who can control what Cadbury achieve and how they run their business, an area of interest for the owners of Cadbury is to maintain a good relationship with the suppliers and keeping financiers happy as Cadbury are always marketing and researching new ideas for chocolate products that having a well-established and not in debt with suppliers or other financiers ie: banks, taxman or employees, with provide them with bigger opportunities and the flexibility to produce the products when and when they can, so owners of Cadbury must make sure they use their money wisely. Local Community The local community can play a major part in Cadbury business objectives as they are stakeholders, who live in or work in the area where the factories are producing the products, this could have interests in the pollution or the traffic that the factory is creating, leading to complaints. The owners could decide they want to work all night and this could affect the residents who wish to sleep but cannot due to the noise that the factory works are making. Yet on the other hand Cadbury could open up a new factory in a new area, and this could create jobs and provide them people with an income lower the employability statistics in the area of job seekers and improve their quality of life. Government The Government are also stakeholders and take interest in the laws and legislation of Cadbury, the governments decisions can have an impact on the aims and objectives as the laws they enforce can actually shut the company down, they have to ensure the factory is following the health and safety and that the hygiene levels are met as they are producing a food product. The government also have a interest to see Cadbury achieve there aims and objectives as if the company stops producing products, staff would then be made redundant and then the employment rates will drop and no contributions will be made to the gross national product. Another interest that the government would have is that the company achieve their aims and objectives as they employ a lot of staff and each staff member would have to pay tax that would then be used for healthcare and education. Suppliers Suppliers are stakeholder within Cadbury. Cadbury are currently buying products from over 40,000 suppliers around the world; Cadbury strive to work with their suppliers giving them the opportunity to give suggestions on how they would improve quality of efficiency, this gives the supplier the ability to be flexible and feel appreciated and allows room for a very solid business relationship. Cadbury undertakes an evaluation on all potential suppliers to ensure that they are a fair trade company, such as standards that have to be met by the environmental protection and ethical labour practices. Suppliers would take interest into Cadbury as they supply the materials to Cadbury to produce their products, they want to see the business succeed, so that their orders dont stop coming and they still receive a regular income.

The Dramatic Significance of Act 3 Scene 4 of The Banquet Scene of Will

The Dramatic Significance of Act 3 Scene 4 of The Banquet Scene of William Shakespeare's Macbeth Throughout this scene we can see that both versions have been created to show the best interpretation of the play Macbeth. Polanski's version is more realistic but I feel that it does not show the play in the way in which Shakespeare had intended as this version was created by a film producer who had added extra scenes and changed lines for some of the characters. He also used special effects which made the play more of a viewing pleasure and helped create the realistic effect. The BBC version is less realistic as it was a low budget production and was stage produced. In this production there where no attempt to create a detailed set which left it to the viewer to imagine the details of the scene. This made it harder to understand and to know what was going on. The BBC version uses only Shakespeare's lines and has no extra scenes. Therefore it is more authentic and true to Shakespeare's vision although it is limited by the knowledge and understanding of the viewer who may not be able to understand all that Shakespeare was trying to indicate or tell. The scene opens with Macbeth talking to the Lords at the banquet he has thrown to celebrate his coronation. The Lords thank him for this and then Macbeth then talks about how he would, "mingle with society" rather than be a dictator. In the BBC stage production, the most striking aspects at the opening are that the banquet hall is very dark and only the 'top table' is shown through the entire scene, so we really don't get the impression that it's a proper banquet as such. Also Macbeth has an ... ...that he will go and see the witches, and when he says, 'And betimes I will-to the weird sisters:' he is accepting the evil that has infiltrated him. He now thinks that it will be easier to continue with the blood shed, rather than seek redemption for the murders that he has already committed. He hints that there may be voices controlling him. Lady Macbeth's response is one of worry, ('You lack the season of all natures, sleep'). This is a homely remedy rather than one which will make any real difference. Lady Macbeth cannot understand the evil any more, and she is out of her depth. This is the start of the breakdown of their relationship. The most chilling aspect of this scene comes right at the end. Macbeth says, 'we are but young in deed', and this shows us that there may be more heinous crimes to come in the play.